Case Studies

Integrated the unified loyalty card into the chain's internal accounting system. Bonuses are accrued and redeemed through CartaMe, but with control and recording in the «Sosedi» accounting system. No duplicates, no discrepancies, with support for returns.

In 2023, as part of a major IT infrastructure upgrade, the «GIPPO» chain migrated to the new Set Loyalty marketing automation platform from CSI, after which we successfully reintegrated CartaMe with the new system

We ensured the integration of the CartaMe mobile app with the accounting system of the ZOOmartet retail chain, built on the Optima solution developed on the 1C platform, so that CartaMe users could become members of the chain's loyalty program and use a unified Loyalty ID as their discount card number

The Sadykhan pharmacy chain gained the ability to enroll new loyalty program participants from the CartaMe audience without requiring them to re-register in its own system. The integration established a connection between the CartaMe mobile app and the Mindbox platform, which—according to the vendor itself—serves as a unified core for customer profiles, loyalty, personalization, and communications.

An additional outcome was the creation of an integration framework that can be used not only for program enrollment but also for further operations involving bonus balances, discount cards, orders, and related marketing scenarios through the capabilities of the Mindbox API

Integration with the custom Solution accounting system has been completed, resulting in automated registration of loyalty program participants through the CartaMe app, as well as simplified customer enrollment.

A seamless technical integration has been implemented: through the mobile app, the user issues a CartaMe bank card, after which the system transmits the unique LoyaltyID identifier to the MTBank processing system via OpenAPI.

The bank receives and embosses this ID onto the plastic card.

As a result, the bank card combines the functions of a payment instrument and an identifier for receiving discounts at partner networks

Radius gained the ability to onboard new loyalty program participants from the CartaMe audience without re-registration in its own system. This shortened the customer journey, simplified enrollment in the program and provided a more convenient loyalty participation scenario.

The Magnum retail chain gained access to a significant portion of a new audience for itself within the first days after the integration launch. CartaMe users, in turn, gained the ability to use a single Loyalty ID to participate in the Magnum club program without the need to re-register in the new system.
This made it possible to expand the reach of the Magnum club loyalty program through CartaMe's existing loyal audience and simplify the onboarding of new participants to the program.

The Belmarket retail chain gained access to a new audience of CartaMe users and the ability to enroll them in its loyalty program without requiring re-registration in a separate system.

An additional outcome of the project was the seamless integration into the existing shared Set Loyalty environment, also used by the Gippo retail chain, without disrupting the logic of the current loyalty programs.

The implementation of a separate consent collection mechanism ensured compliance with legal requirements and created a transparent user onboarding scenario for the loyalty program.

Summary:
1. A CartaMe user logs into the app and goes through a dedicated consent flow to participate in the loyalty program.
2. After confirming consent, their Loyalty ID is automatically used as the participant identifier for the Belmarket loyalty program in the Set Loyalty system.
3. All purchase, accrual, and write‑off transactions are processed through a unified API gateway with data delivery monitoring.
4. The integration accounts for the specifics of the shared Set Loyalty environment for Belmarket and Gippo, eliminating ID conflicts and data routing errors

The Beauty level retail chain gained the ability to quickly onboard new loyalty program participants from the CartaMe audience without manual registration in the accounting system. This simplified customer enrollment in the loyalty program and enabled secure data exchange while respecting user consent.
Thanks to the step-by-step data transfer logic, the partner was able to minimize the amount of personal information shared at the start of the integration and activate a full customer profile only at the moment of actual interaction with the store.

Result:
1. A CartaMe user logs into the app and goes through a separate consent provision scenario for participating in the Beauty level loyalty program.
2. The 1C system connects to CartaMe on a scheduled basis and retrieves new program participants.
3. At the first stage, only Loyalty ID and phone number are transmitted to the client's system for deduplication.
4. After the first purchase, the user profile in 1C is activated, and additional customer information can be used within the scope of the consents obtained.
5. The integration made it possible to quickly launch the loyalty program with minimal impact on the client's operations and in compliance with personal data processing requirements.

The Fizcult retail chain gained the ability to quickly onboard new loyalty program participants from the CartaMe audience without manual registration in the accounting system. This simplified customer enrollment in the loyalty program and enabled secure data exchange while respecting user consent.
Thanks to the step-by-step data transfer logic, the partner was able to minimize the amount of personal information shared at the start of the integration and activate a full customer profile only at the moment of actual interaction with the store.

Result:
1. A CartaMe user logs into the app and goes through a separate consent provision scenario for participating in the Fizcult loyalty program.
2. The 1C system connects to CartaMe on a scheduled basis and retrieves new program participants.
3. At the first stage, only Loyalty ID and phone number are transmitted to the client's system for deduplication.
4. After the first purchase, the user profile in 1C is activated, and additional customer information can be used within the scope of the consents obtained.
5. The integration made it possible to quickly launch the loyalty program with minimal impact on the client's operations and in compliance with personal data processing requirements.
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We ensured seamless integration of CartaMe mobile app users with the existing loyalty program of the Three Prices retail chain

We ensured the integration of the CartaMe mobile app with the Etib retail chain's loyalty program, built on 1C: Trade Management 8.3, so that CartaMe users could become participants in the chain's loyalty program and use their single Loyalty ID as a participant identifier.
As part of the project, integration was implemented between CartaMe and the client's accounting system to transfer new users who had provided consent to participate in the loyalty program.
On the CartaMe side, API exchange specifications, a test environment and secure interaction logic between the systems were prepared. This enabled stable data exchange, simplified the onboarding of new participants and ensured compliance with personal data processing requirements.

The Baraka Market retail chain gained access to a significant portion of a new audience for itself within the first days after the integration launch. CartaMe users, in turn, gained the ability to use a single Loyalty ID to participate in the Baraka club program without the need to re-register in the new system

We ensured the integration of the CartaMe mobile app with the Bongenie retail chain's loyalty program, built on 1C: Trade Management 8.3, so that CartaMe users could become participants in the chain's loyalty program and use their single Loyalty ID as a participant identifier.
As part of the project, integration was implemented between CartaMe and the client's accounting system to transfer new users who had provided consent to participate in the loyalty program. 
On the CartaMe side, API exchange specifications, a test environment and secure interaction logic between the systems were prepared. This enabled stable data exchange, simplified the onboarding of new participants and ensured compliance with personal data processing requirements.

The Ego ART retail chain gained the ability to onboard new loyalty program participants from the CartaMe audience without re-registration in its own system. This shortened the customer journey, simplified enrollment in the program and provided a more convenient loyalty participation scenario.

The step-by-step profile activation made it possible to first register the user in the system, and then, after the first actual interaction with the store, expand the customer profile and use additional data strictly within the scope of previously obtained consents.

We ensured the integration of the CartaMe mobile app with the Belamarket Duty FREE retail chain's loyalty program, built on 1C: Trade Management 8.3, so that CartaMe users could automatically become program participants and immediately use loyalty benefits when making a purchase.

The project's key feature was the customer scenario: the user could use the loyalty program directly at the point of sale at the border and instantly receive a discount without separate registration in the retail chain's system. This significantly shortened the customer journey and allowed new program participants to be enrolled at the moment of an actual purchase.

As part of the project, the integration of CartaMe with the client's accounting system was configured, data exchange on new loyalty program participants was implemented, and the use of Loyalty ID as the program participant identifier was ensured. This eliminated the need for re-registration and provided quick access to discounts and benefits of the Belamarket Duty FREE chain.

On the CartaMe side, API exchange specifications, a test environment and secure interaction logic between the systems were prepared. Additionally, mechanisms for secure data exchange and verification of correct participant registration in the client's system were implemented.

We ensured the integration of the CartaMe mobile app with the accounting system of the Alfa ApteKa retail chain, built on 1C: Trade Management 8.3, so that CartaMe users could become members of the chain's loyalty program and use a unified Loyalty ID as their program participant identifier.

The project was implemented as part of CartaMe's ongoing development of integrations with systems based on 1C: Trade Management 8.3. On the CartaMe side, we prepared API exchange specifications, a test environment, and system interaction logic. This enabled a fast and predictable partner onboarding process with minimal strain on the client's internal team.

As part of the integration, we configured the transfer of data about new users who provided consent to participate in the loyalty program, and also implemented the exchange of information required for proper participant registration in the client's accounting system. Loyalty ID was used as a unified participant identifier, which eliminated duplicate registration and simplified the customer journey.

Additionally, we implemented secure data exchange mechanisms between the systems, including request authentication and validation of correct information transfer between CartaMe and 1C

We ensured the integration of the CartaMe mobile app with the accounting system of the New Balance retail chain based on 1C: Trade Management 8.3, so that CartaMe users could become participants in the loyalty program and use their single Loyalty ID as a program participant identifier.

This project became one of the first integrations with the CartaMe system and had strategic importance for the further development of the integration direction. During implementation, a basic interaction module with systems based on 1C: Trade Management 8.3 was created, which subsequently made it possible to significantly accelerate the onboarding of other partners with similar accounting system architecture.

On the CartaMe side, API exchange specifications, a test environment and interaction logic between the systems were prepared. As part of the integration, mechanisms for loyalty program participant registration, user identifier transfer and data exchange between CartaMe and the client's accounting system were implemented.

An additional feature of the project was the implementation of a separate module that retrieved information about current promotional products directly from the newbalance.by website using XML feeds. This made it possible to automatically transfer up-to-date promotional product data to the mobile app and use it in marketing and customer scenarios without manual content updates.